Senda Bouchrara holds a degree in Computer Science from the University of Technology of Compiègne and a Master’s degree in Finance from the IAE in Paris. She began her career at Altran in 2001, going from a consulting position to a managerial position at a Finance profit center.
In 2007, she joined the stock exchange company Exane, where she led transversal projects of operational efficiency, before joining the General Inspection of the Group, for which she would later be appointed Director.
In 2015, she joined the software company Cegid as Executive Director in charge of Performance and Transformation. By 2018, she was appointed Director of Group Services.
In 2020, she joins the Lyon-based group Visiativ, specialized in digital transformation of industrial SMEs and ETIs, as Deputy General Manager in charge of the offer, transformation and innovation. She is also a member of Visiativ’s Strategic Committee.
In June 2023, with her acquired experience in transformation projects related to the subscription economy and SaaS technology, she joins Berger-Levrault as General Manager of its subsidiary CARL. She is a member of the Berger-Levrault Executive Committee.
Chairman & CEO
Chief Finance, Legal and Public Affairs Officer
Chief Transformation, Strategy and BD Officer / GM EdiTech
Directeur Ressources Humaines, Communication et RSE
General Manager Local authorities France
General Manager Sanitary & Medical-Social France
General Manager Spain
General Manager Canada